May 17 is Norway’s national holiday – and International Day against Homophobia, Transphobia, Biphobia and Interphobia. This year, Visit Norway takes the opportunity to raise awareness for the rights of LGBTIQ+ people and to raise not only the Norwegian but also the rainbow flag on this day. For three days Visit Norway will change its red “Powered by Nature” logo to a rainbow-coloured “Powered by Equality” logo and re-release the film “The Proud Experience Oslo”, which was shot on the Oslo Pride in 2018.
Norway is currently ranked third in the ILGA country ranking in the category “Equality and Anti-Discrimination” and His Majesty King Harald V. emphasised in his famous speech 2016 the equality of all Norwegians regardless of their sexual orientation. But of course not everything is perfect and therefore Visit Norway uses the 17th of May to set a colourful sign for equality and against discrimination.
The Norwegian Hiking Association (DNT) also stands up for inclusion, freedom and love with its new rainbow-coloured caps: The “Pride cap” is based on the green cap, which is a popular symbol for wandering singles in search of great love. With the colourful beanie, LGBTIQ+ hikers can now find each other in Norway’s nature.